Digital Marketing: Pelatihan Digital Advertising Melalui Media Sosial Bagi IKM di Kabupaten Purworejo

Abstract

The internet network and the rapid development of technology are utilized by SMEs to market their products. Broader marketing reach and wider sales opportunities make SMEs interested in expanding their marketing strategies through digital advertising, therefore mastery of digital marketing is a must for SMEs. This activity aims to improve the ability of digital marketing strategies through digital advertising, strengthening products and brands, improving the ability of digital marketing techniques, and building a wider market reach for Small and Medium Industries in partners. The method used is training and mentoring. This mentoring activity resulted in an increase in knowledge, skills of partners in the field of digital advertising, the preparation of promotional programs and the preparation of digital advertising promotional content. Through this program, it is hoped that it can make a positive contribution to Small and Medium Industries in Purworejo Regency, especially in the field of digital advertising.