Strategi Iklan Online (Studi Iklan Shopee di Media Sosial)

Authors

  • Desita Catur Setyo Pramesti STIE Rajawali
  • Nur Siyami STIE Rajawali
  • Anes Arini STIE Rajawali

Keywords:

Shopee Ads, Social Media Advertising, Digital Advertising

Abstract

The business world in 2020 is said to be a golden year. There is no end to discussing business developments in the country. This is because Indonesia itself is a country that has extraordinary business development potential. Many analysts and observers say that Indonesia is a very large market to be a good habitat for business development followed by the development of the existing internet. Shopee is a buying and selling site or online market place that specifically provides buying and selling transactions. These advertisements often appear on internet or online social media. Likewise with the public, when they see Shoope advertisements in online media, many consumers are interested and carry out buying and selling transactions. They often buy products such as clothes, beauty equipment and other accessory products. Shopee advertisements appear almost all the time on Social Media, Shopee advertisements also offer discounts, free shipping and quality goods.

References

Andra, F. (1997). Periklanan. Penerbit Erlangga.

Annisa, N. (2014). Komunikasi pemasaran online (Studi kasus pada pemasaran online “RealInc Store”). [Skripsi, Fakultas Ilmu Sosial dan Politik Universitas Sultan Agung Tirtayasa].

Arfianto, W. (2010). Analisis faktor-faktor yang mempengaruhi efektivitas iklan pada media televisi. [Skripsi, Fakultas Ekonomi Universitas Diponegoro].

Arikunto, S. (2006). Prosedur penelitian: Suatu pendekatan praktik (Edisi Revisi VI). Rineka Cipta.

Darmadi, D., & Durianto, D. (2003). Invasi pasar dengan iklan yang efektif. PT. Gramedia Pustaka.

Ghony, M. D., & Almanshur, F. (2012). Metode penelitian kualitatif. Ar-Ruzz Media.

Hermawan, A. (2012). Komunikasi pemasaran. Erlangga.

Hinardi, C., & Wiyokto, A. (2009). Strategi iklan Star Mild versi apa obsesimu? [Skripsi, Fakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta].

Jefkins, F. (1997). Periklanan. Penerbit Erlangga.

McQuail, D. (2011). Teori komunikasi massa. Salemba Humanika.

Morissan. (2010). Periklanan komunikasi pemasaran terpadu. Kencana Prenada Media Group.

Sinta, D. (2012). Komunikasi pemasaran. Erlangga.

Sintia. (2014). Komunikasi pemasaran online (Studi kasus pada pemasaran online “RealInc Store”). [Skripsi, Fakultas Ilmu Sosial dan Politik Universitas Sultan Agung Tirtayasa].

Suyanto, M. (2003). Strategi periklanan pada e-commerce perusahaan top dunia. ANDI.

Swisstiani, F. (Tahun tidak tercantum). Pengaruh persepsi harga, efektivitas iklan internet dan promosi penjualan terhadap minat beli konsumen pada toko online Zalora. [Skripsi, Fakultas Ekonomi Universitas Negeri Yogyakarta].

Wahyu. (2010). Analisis faktor-faktor yang mempengaruhi efektivitas iklan pada media televisi. [Skripsi, Fakultas Ekonomi Universitas Diponegoro].

Winardi. (1998). Strategi pemasaran. Penerbit Mandar Maju.

Downloads

Published

2024-09-17

How to Cite

Desita Catur Setyo Pramesti, Nur Siyami, & Anes Arini. (2024). Strategi Iklan Online (Studi Iklan Shopee di Media Sosial). Prospect : Jurnal Manajemen Dan Akuntansi, 23(3), 01–15. Retrieved from https://journal.stiera.ac.id/index.php/PROSPECT/article/view/120

Issue

Vol. 23 No. 3 (2024): November : Jurnal Prospect STIE Rajawali

Section

Articles

License

Copyright (c) 2024 Prospect : Jurnal Manajemen dan Akuntansi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.