PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN MASYARAKAT YANG TINGGAL DI “RUSUNAWA” KELURAHAN BAYEM KECAMATAN KUTOARJO KABUPATEN PURWOREJO
Keywords:
PriceAbstract
This study aims to examine the influence of price and quality of service on the satisfaction of people living in Rusunawa, Bayem Subdistrict, Kutoarjo District. The data collection technique in this research was obtained by observation, interviews, questionnaires, documentation and library studies. The population in this research is the people living in Rusunawa, Bayem Subdistrict, Kutoarjo District, numbering 54 families. The sampling technique used is a saturated sample, namely where all members are sampled. So the number of research samples is 54 families. Data collection methods are through observation, interviews, questionnaires, documentation and library studies. Data analysis techniques use multiple correlation analysis, multiple regression, tests and determination tests. The research results from multiple correlation analysis for the price variable obtained a value of 0.693 and for the service quality variable obtained a value of 0.679, so the relationship between the price variable and the service quality variable on public satisfaction is strong, because This figure is in the interval 0.60-0.799, which means it is strong. Multiple regression analysis produces the equation Y=3.320+0.501X1+0.329X2. The price variable has a coefficient of 0.501. The value of 0.501 means that if the value of the price variable increases by 1 unit and the other variable (service quality) is considered constant then the level of public satisfaction is 0.501. The service quality variable has a coefficient of 0.329. A value of 0.329 means that if the value of the service quality variable increases by 1 unit and the other variable (price) is considered constant then the level of public satisfaction is 0.329. Determination analysis produces an R Square figure of 0.526, this figure is called the coefficient of determination value. The determination value is 0.526 or 53%. This figure means that 53% of the level of community satisfaction can be explained using price and service quality variables. Meanwhile, the remaining 47% is likely influenced by other variables that were not studied, such as promotion and location. Hypothesis testing (t test) shows that between the price variable and consumer satisfaction there is a positive and significant influence so that H1 is accepted and H0 is rejected, then between the service quality variable and consumer satisfaction there is also a positive and significant influence so that H2 is accepted and H0 is rejected. The f test shows that the price variable and the service quality variable together have a positive and significant influence on consumer satisfaction so that H3 is accepted and H0 is rejected.
References
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Rosiani, T., & Siyami, N. (2022). Dampak Tata Kelola Bumdes Dan Peran Kolaborasi Pentahelix Dalam Mewujudkan SDGS Desa. Syntax Literate; Jurnal Ilmiah Indonesia, 7(9), 15835-15851.
Nugrahani, D. S., Astuti, W., & Harsono, H. (2022). The Role Of E-Trust As Mediation Effect Of E-Service Quality On Online Purchase Intention At Consumer Smes Culinary Sector In Special Region Of Yogyakarta. PENANOMICS: International Journal of Economics, 1(3), 289-300
Rusmiyatun, Firdaus, & Adi Sucipto. (2023). Kajian Tata Kelola UMKM Kabupaten Purworejo Menuju Daya Saing Internasional. Jurnal Bingkai Ekonomi (JBE), 8(2), 29-36. https://doi.org/10.54066/jbe.v8i2.293
Lestari, T. W., Sucipto, A., & Respatiningsih, H. (2023, December). Implementation Of Green Business Ecoprint Industry In Purworejo Regency. In International Conference On Digital Advanced Tourism Management And Technology (Vol. 1, No. 1, pp. 126-131).
Lestari, T. W., Chasanah, U., & Mathori, M. (2023). Strategi Penguatan UMKM Melalui Model Pentahelix Di Kabupaten Purworejo. Jurnal Syntax Admiration, 4(12), 2306-2316.
Hidayaturrahman, M., Pujiastuti, N., Respatiningsih, H., Kusumawati, P. D., & Wisman, Y. (2023, March). Social Choice of Medical Personnel Handling Covid-19. In International Joint Conference on Arts and Humanities 2022 (IJCAH 2022) (pp. 1724-1731). Atlantis Press.
Rusmiyatun Rusmiyatun, Anna Probowati, & M Azizul Islam . (2023). Cash Management System, Is It Increase Transparancy?. International Conference On Digital Advanced Tourism Management And Technology, 1(2), 679–684. https://doi.org/10.56910/ictmt.v1i2.147
Listiyawan, H., Probowati, A., Nugrahani, D. S., & Sucipto, A. (2024). PENGARUH LIKUIDITAS, KECUKUPAN MODAL DAN EFISIENSI OPERASIONAL TERHADAP PROFITABILITAS PADA PERBANKAN YANG TERDAFTAR DI BEI. Jurnal Akuntansi Dan Pajak, 24(2). https://doi.org/10.29040/jap.v24i2.12262
Nova Ari Pangesti, Ahmad Muzaki, Hesti Respatiningsih, Dita Ayu Nur Saputri, & Nani Wahyuni. (2024). PMP Peningkatan Kapasitas Pemasaran Usaha Batik Jumputan pada Kelompok Disabilitas Desa Bragolan, Kabupaten Purworejo. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 5(1), 70-85. https://doi.org/10.37339/jurpikat.v5i1.1577
Anes Arini, & Hesti Respatiningsih. (2024). Upskilling and Reskilling in Improving Competence of Competitive Human Resources in the Era of Digital Economy. Brilliant International Journal Of Management And Tourism , 4(1), 137–150. https://doi.org/10.55606/bijmt.v4i1.2738
Siyami, N., Respatiningsih, H., Dewantara, R., Permata, C. P., & Wicaksana, Y. (2024). Financial management assistance and strengthening oyster mushroom business management in the Kelompok Difable Desa (KDD) Rejo Mandiri Purworejo. Community Empowerment, 9(12).
Respatiningsih, H. (2021, March). The impact of E-Commerce on the marketing performance of MSMEs during the covid19 pandemic mediated by competitive advantage. In The 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020) (pp. 166-169). Atlantis Press.
Siyami, N. (2021, March). Impact of the Good University Governance Implementation to Measure Stakeholder Satisfaction STIE Rajawali Purworejo. In The 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020) (pp. 74-77). Atlantis Press.
Dyah, I. A., Saraswatih, R. P., & Probowati, A. (2021). DECISION ON THE USE OF CLOSE CIRCUIT TELEVISION (CCTV) IN TERMS OF SECURITY, CRIME PREVENTION AND TECHNOLOGY UTILIZATION (Study on CCTV users in Surakarta city). International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4).
Kurniawan, B., Dwi, A., & Respatinigsih, H. (2021). Analisis Kinerja Pemasaran Dalam Meningkatkan Volume Penjualan Melalui Bauran Promosi. Jurnal Manajemen Dan Bisnis, 17.
Siyami, N., & Rusmiyatun, R. (2022). Determinan Financial Performance Di Era Society 5.0 (Dari Perspektif Pemahaman Literasi Keuangan, Literasi Teknologi, Finansial Teknologi Dan Inklusi Keuangan). Syntax Literate; Jurnal Ilmiah Indonesia, 7(11), 15733-15752.
Respatiningsih, H., Irawati, D., Fatmawati, N., Rosiani, T., Sintowati, A. P., Jundana, M., ... & Fitrianingsih, D. (2022). Assistance in strengthening oyster mushroom business management for people with disability of Restu Abadi. Community Empowerment, 7(12), 2023-2029.
Respatiningsih, H., Siyami, N., Dewantara, R., Chirzah, D., Asegaf, A. S., & Indira, H. N. (2023). Assistance in improving the quality of financial management of the oyster mushroom business for the disable persons at DPO Restu Abadi Purworejo. Community Empowerment, 8(11), 1711-1719.
Kajian manajemen harga sebagai upaya (Bu hesti)
Ningsih, H. R. (2021). Kajian Manajemen Harga Sebagai Upaya Untuk Mendorong Keuntungan UMKM Gula Kelapa Di Masa Pandemic Covid-19. SEGMEN: Jurnal Manajemen dan Bisnis, 17(3).
TEACHER CREATIVITY REVIEWED FROM WORK ENVIRONMENT PRINCIPAL LEADERSHIP AND WORK MOTIVATION AT SMA BATIK 2 SURAKARTA
Hadiyati, S., Mursito, B., Aryati, I., & Probowati, A. (2021). TEACHER CREATIVITY REVIEWED FROM WORK ENVIRONMENT PRINCIPAL LEADERSHIP AND WORK MOTIVATION AT SMA BATIK 2 SURAKARTA. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(3), 1907-1918.
Kajian Tata Kelola UMKM Kabupaten Purworejo Menuju Daya Saing Internasional
Sucipto, A. (2023). Kajian Tata Kelola UMKM Kabupaten Purworejo Menuju Daya Saing Internasional. Jurnal Bingkai Ekonomi (JBE), 8(2), 29-36.
DECISION ON THE USE OF CLOSE CIRCUIT TELEVISION (CCTV) IN TERMS OF SECURITY, CRIME PREVENTION AND TECHNOLOGY UTILIZATION (Study on …
Dyah, I. A., Saraswatih, R. P., & Probowati, A. (2021). DECISION ON THE USE OF CLOSE CIRCUIT TELEVISION (CCTV) IN TERMS OF SECURITY, CRIME PREVENTION AND TECHNOLOGY UTILIZATION (Study on CCTV users in Surakarta city). International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4).
PERAN BAURAN PROMOSI DALAM KEPUTUSAN PEMBELIAN
Kurniawan, B., Nurdiyanto, A. D., & Respatinigsih, H. PERAN BAURAN PROMOSI DALAM KEPUTUSAN PEMBELIAN.
_ Rusmiyatun, R. (2021). EVALUASI PROSES PENGANGGARAN DANA BANTUAN OPERASIONAL SEKOLAH DI KABUPATEN PURWOREJO. SEGMEN Jurnal Manajemen dan Bisnis, 17(2).
PENERAPAN INTELLECTUAL CAPITAL DAN GOOD CORPORATE GOVERNANCE SEBAGAI STRATEGI PEMULIHAN KESEHATAN FINANSIAL PASCA PANDEMI COVID 19
Firdaus, Rusmiyatun, & Jatmiko, M. R. (2022). The Impact of Viral Marketing and Destination Image on Visiting Intentions to Semarang City During The Covid-19 Pandemic. Neo Journal of Economy and Social Humanities, 1(2), 85–96.
Sucipto, A. (2023). Kajian Tata Kelola UMKM Kabupaten Purworejo Menuju Daya Saing Internasional. Jurnal Bingkai Ekonomi (JBE), 8(2), 29-36.
Wakhdan, W., Sucipo, A., & Siyami, N. (2023). COMPETENCE AND LITERACY AS A MODEL FOR THE DEVELOPMENT OF COMPETITIVE MILLENNIAL FARMERS IN PURWOREJO REGENCY. Jurnal Scientia, 12(03), 2658-2664.
Siyami, N. (2022, December). The Effect of Technology Literature, Financial Literature and Financial Technology on the Financial Performance of MSMEs in Purworejo Regency Moderated by Financial Inclusion. In 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021) (pp. 942-947). Atlantis Press.
Sari Finishiawati, H. D., Mursito, B., Aryati, I., & Nugrahani, D. S. (2021). EXAMINING TEACHERS’ PERFORMANCE: THE EFFECT OF WORK ETHOS, PERSONALITY COMPETENCE, ORGANIZATIONAL CULTURE, AND REWARDS. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(3), 1871–1882. https://doi.org/10.29040/ijebar.v5i3.2838
Dyah, I. A., Dessyani, D., & Probowati, A. (2022). WORD OF MOUTH AND REFERENCE GROUPS ON HNI HERBAL PRODUCTS IN SURAKARTA. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(4).
Probowati, A., & Nugrahani, D. S. (2022). EMPLOYEE PERFORMANCE STUDY DEPARTMENT OF PUBLIC WORKS AND SPATIAL PLANNING BANJARNEGARA DISTRICT. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(3), 2394–2402. https://doi.org/10.29040/ijebar.v6i3.6425
Siyami, N. (2022, December). Triple Helix Development Model in Improving Marketing of The Arrow Industry in Krandegan Village, Purworejo Regency. In 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021) (pp. 398-402). Atlantis Press.
Arini, A., & Respatiningsih, H. (2022, December). Technology Capacity Development Model as an Effort to Build a Conducive and Competitive Internal Environment of MSMEs in the Global Market. In 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021) (pp. 343-348). Atlantis Press.
Rosiani, T., & Siyami, N. (2022). Dampak Tata Kelola Bumdes Dan Peran Kolaborasi Pentahelix Dalam Mewujudkan SDGS Desa. Syntax Literate; Jurnal Ilmiah Indonesia, 7(9), 15835-15851.
Nugrahani, D. S., Astuti, W., & Harsono, H. (2022). The Role Of E-Trust As Mediation Effect Of E-Service Quality On Online Purchase Intention At Consumer Smes Culinary Sector In Special Region Of Yogyakarta. PENANOMICS: International Journal of Economics, 1(3), 289-300
Rusmiyatun, Firdaus, & Adi Sucipto. (2023). Kajian Tata Kelola UMKM Kabupaten Purworejo Menuju Daya Saing Internasional. Jurnal Bingkai Ekonomi (JBE), 8(2), 29-36. https://doi.org/10.54066/jbe.v8i2.293
Lestari, T. W., Sucipto, A., & Respatiningsih, H. (2023, December). Implementation Of Green Business Ecoprint Industry In Purworejo Regency. In International Conference On Digital Advanced Tourism Management And Technology (Vol. 1, No. 1, pp. 126-131).
Lestari, T. W., Chasanah, U., & Mathori, M. (2023). Strategi Penguatan UMKM Melalui Model Pentahelix Di Kabupaten Purworejo. Jurnal Syntax Admiration, 4(12), 2306-2316.
Hidayaturrahman, M., Pujiastuti, N., Respatiningsih, H., Kusumawati, P. D., & Wisman, Y. (2023, March). Social Choice of Medical Personnel Handling Covid-19. In International Joint Conference on Arts and Humanities 2022 (IJCAH 2022) (pp. 1724-1731). Atlantis Press.
Rusmiyatun Rusmiyatun, Anna Probowati, & M Azizul Islam . (2023). Cash Management System, Is It Increase Transparancy?. International Conference On Digital Advanced Tourism Management And Technology, 1(2), 679–684. https://doi.org/10.56910/ictmt.v1i2.147
Listiyawan, H., Probowati, A., Nugrahani, D. S., & Sucipto, A. (2024). PENGARUH LIKUIDITAS, KECUKUPAN MODAL DAN EFISIENSI OPERASIONAL TERHADAP PROFITABILITAS PADA PERBANKAN YANG TERDAFTAR DI BEI. Jurnal Akuntansi Dan Pajak, 24(2). https://doi.org/10.29040/jap.v24i2.12262
Nova Ari Pangesti, Ahmad Muzaki, Hesti Respatiningsih, Dita Ayu Nur Saputri, & Nani Wahyuni. (2024). PMP Peningkatan Kapasitas Pemasaran Usaha Batik Jumputan pada Kelompok Disabilitas Desa Bragolan, Kabupaten Purworejo. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 5(1), 70-85. https://doi.org/10.37339/jurpikat.v5i1.1577
Anes Arini, & Hesti Respatiningsih. (2024). Upskilling and Reskilling in Improving Competence of Competitive Human Resources in the Era of Digital Economy. Brilliant International Journal Of Management And Tourism , 4(1), 137–150. https://doi.org/10.55606/bijmt.v4i1.2738
Siyami, N., Respatiningsih, H., Dewantara, R., Permata, C. P., & Wicaksana, Y. (2024). Financial management assistance and strengthening oyster mushroom business management in the Kelompok Difable Desa (KDD) Rejo Mandiri Purworejo. Community Empowerment, 9(12).
Respatiningsih, H. (2021, March). The impact of E-Commerce on the marketing performance of MSMEs during the covid19 pandemic mediated by competitive advantage. In The 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020) (pp. 166-169). Atlantis Press.
Siyami, N. (2021, March). Impact of the Good University Governance Implementation to Measure Stakeholder Satisfaction STIE Rajawali Purworejo. In The 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020) (pp. 74-77). Atlantis Press.
Dyah, I. A., Saraswatih, R. P., & Probowati, A. (2021). DECISION ON THE USE OF CLOSE CIRCUIT TELEVISION (CCTV) IN TERMS OF SECURITY, CRIME PREVENTION AND TECHNOLOGY UTILIZATION (Study on CCTV users in Surakarta city). International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4).
Kurniawan, B., Dwi, A., & Respatinigsih, H. (2021). Analisis Kinerja Pemasaran Dalam Meningkatkan Volume Penjualan Melalui Bauran Promosi. Jurnal Manajemen Dan Bisnis, 17.
Siyami, N., & Rusmiyatun, R. (2022). Determinan Financial Performance Di Era Society 5.0 (Dari Perspektif Pemahaman Literasi Keuangan, Literasi Teknologi, Finansial Teknologi Dan Inklusi Keuangan). Syntax Literate; Jurnal Ilmiah Indonesia, 7(11), 15733-15752.
Respatiningsih, H., Irawati, D., Fatmawati, N., Rosiani, T., Sintowati, A. P., Jundana, M., ... & Fitrianingsih, D. (2022). Assistance in strengthening oyster mushroom business management for people with disability of Restu Abadi. Community Empowerment, 7(12), 2023-2029.
Respatiningsih, H., Siyami, N., Dewantara, R., Chirzah, D., Asegaf, A. S., & Indira, H. N. (2023). Assistance in improving the quality of financial management of the oyster mushroom business for the disable persons at DPO Restu Abadi Purworejo. Community Empowerment, 8(11), 1711-1719.
Kajian manajemen harga sebagai upaya (Bu hesti)
Ningsih, H. R. (2021). Kajian Manajemen Harga Sebagai Upaya Untuk Mendorong Keuntungan UMKM Gula Kelapa Di Masa Pandemic Covid-19. SEGMEN: Jurnal Manajemen dan Bisnis, 17(3).
TEACHER CREATIVITY REVIEWED FROM WORK ENVIRONMENT PRINCIPAL LEADERSHIP AND WORK MOTIVATION AT SMA BATIK 2 SURAKARTA
Hadiyati, S., Mursito, B., Aryati, I., & Probowati, A. (2021). TEACHER CREATIVITY REVIEWED FROM WORK ENVIRONMENT PRINCIPAL LEADERSHIP AND WORK MOTIVATION AT SMA BATIK 2 SURAKARTA. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(3), 1907-1918.
Kajian Tata Kelola UMKM Kabupaten Purworejo Menuju Daya Saing Internasional
Sucipto, A. (2023). Kajian Tata Kelola UMKM Kabupaten Purworejo Menuju Daya Saing Internasional. Jurnal Bingkai Ekonomi (JBE), 8(2), 29-36.
DECISION ON THE USE OF CLOSE CIRCUIT TELEVISION (CCTV) IN TERMS OF SECURITY, CRIME PREVENTION AND TECHNOLOGY UTILIZATION (Study on …
Dyah, I. A., Saraswatih, R. P., & Probowati, A. (2021). DECISION ON THE USE OF CLOSE CIRCUIT TELEVISION (CCTV) IN TERMS OF SECURITY, CRIME PREVENTION AND TECHNOLOGY UTILIZATION (Study on CCTV users in Surakarta city). International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4).
PERAN BAURAN PROMOSI DALAM KEPUTUSAN PEMBELIAN
Kurniawan, B., Nurdiyanto, A. D., & Respatinigsih, H. PERAN BAURAN PROMOSI DALAM KEPUTUSAN PEMBELIAN.
_ Rusmiyatun, R. (2021). EVALUASI PROSES PENGANGGARAN DANA BANTUAN OPERASIONAL SEKOLAH DI KABUPATEN PURWOREJO. SEGMEN Jurnal Manajemen dan Bisnis, 17(2).
PENERAPAN INTELLECTUAL CAPITAL DAN GOOD CORPORATE GOVERNANCE SEBAGAI STRATEGI PEMULIHAN KESEHATAN FINANSIAL PASCA PANDEMI COVID 19Dyah, I. A., Saraswatih, R. P., & Probowati, A. (2021). DECISION ON THE USE OF CLOSE CIRCUIT TELEVISION (CCTV) IN TERMS OF SECURITY, CRIME PREVENTION AND TECHNOLOGY UTILIZATION (Study on CCTV users in Surakarta city). International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4).
Kurniawan, B., Dwi, A., & Respatinigsih, H. (2021). Analisis Kinerja Pemasaran Dalam Meningkatkan Volume Penjualan Melalui Bauran Promosi. Jurnal Manajemen Dan Bisnis, 17.
Siyami, N., & Rusmiyatun, R. (2022). Determinan Financial Performance Di Era Society 5.0 (Dari Perspektif Pemahaman Literasi Keuangan, Literasi Teknologi, Finansial Teknologi Dan Inklusi Keuangan). Syntax Literate; Jurnal Ilmiah Indonesia, 7(11), 15733-15752.
Respatiningsih, H., Irawati, D., Fatmawati, N., Rosiani, T., Sintowati, A. P., Jundana, M., ... & Fitrianingsih, D. (2022). Assistance in strengthening oyster mushroom business management for people with disability of Restu Abadi. Community Empowerment, 7(12), 2023-2029.
Respatiningsih, H., Siyami, N., Dewantara, R., Chirzah, D., Asegaf, A. S., & Indira, H. N. (2023). Assistance in improving the quality of financial management of the oyster mushroom business for the disable persons at DPO Restu Abadi Purworejo. Community Empowerment, 8(11), 1711-1719.
Kajian manajemen harga sebagai upaya (Bu hesti)
Ningsih, H. R. (2021). Kajian Manajemen Harga Sebagai Upaya Untuk Mendorong Keuntungan UMKM Gula Kelapa Di Masa Pandemic Covid-19. SEGMEN: Jurnal Manajemen dan Bisnis, 17(3).
Hadiyati, S., Mursito, B., Aryati, I., & Probowati, A. (2021). TEACHER CREATIVITY REVIEWED FROM WORK ENVIRONMENT PRINCIPAL LEADERSHIP AND WORK MOTIVATION AT SMA BATIK 2 SURAKARTA. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(3), 1907-1918.
Sucipto, A. (2023). Kajian Tata Kelola UMKM Kabupaten Purworejo Menuju Daya Saing Internasional. Jurnal Bingkai Ekonomi (JBE), 8(2), 29-36.
Dyah, I. A., Saraswatih, R. P., & Probowati, A. (2021). DECISION ON THE USE OF CLOSE CIRCUIT TELEVISION (CCTV) IN TERMS OF SECURITY, CRIME PREVENTION AND TECHNOLOGY UTILIZATION (Study on CCTV users in Surakarta city). International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4).
_ Rusmiyatun, R. (2021). EVALUASI PROSES PENGANGGARAN DANA BANTUAN OPERASIONAL SEKOLAH DI KABUPATEN PURWOREJO. SEGMEN Jurnal Manajemen dan Bisnis, 17(2).
Dyah, I. A., Saraswatih, R. P., & Probowati, A. (2021). DECISION ON THE USE OF CLOSE CIRCUIT TELEVISION (CCTV) IN TERMS OF SECURITY, CRIME PREVENTION AND TECHNOLOGY UTILIZATION (Study on CCTV users in Surakarta city). International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4).
Kurniawan, B., Dwi, A., & Respatinigsih, H. (2021). Analisis Kinerja Pemasaran Dalam Meningkatkan Volume Penjualan Melalui Bauran Promosi. Jurnal Manajemen Dan Bisnis, 17.
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