PENGARUH KUALITAS PUPUK UREA BERSUBSIDI TERHADAP KEPUASAN KONSUMEN PT. PUPUK SRIWIDJAJA PADA UD. UTAMA KUTOARJO
Keywords:
fertilizer quality, customer satisfactionAbstract
This study aims to determine the effect of the quality of subsidized urea fertilizer on consumer satisfaction of PT. Pupuk Sriwidjaja at UD. Main Kutoarjo. This study uses data collection techniques and surveys with questionnaires as well as literature study. The sample used with simple random sampling technique, amounting to 60 people. The related variable in this study is the quality of subsidized urea fertilizer on consumer satisfaction of PT. Pupuk Sriwidjaja Palembang at UD. Utama Kutoarjo with a simple correlation analysis method. The data analysis technique used in this study used a Likert scale to measure respondents' opinions and test instruments to test the instruments that were compiled. The test instruments used are validity test, reliability test, correlation coefficient, simple linear regression, coefficient of determination, and partial test (t test). Simple linear regression test results.Based on a simple linear regression test, it can be seen that the fertilizer quality variable increases by one unit, it will be followed by an increase in the farmer satisfaction variable, namely 0.226 which has a significant value in a positive direction, so it can be said that the direction of the influence of the X variable on Y is positive. The result of the coefficient of determination shows the R2 value of 0.124, which means that the contribution of the variable consumer satisfaction is 12.4% while the rest is influenced by other variables not examined, such as fertilizer allocation and prices. The results of the t-test obtained that the t-count value is greater than t-table (2.865 > 2.0017), then the null hypothesis which states that there is no positive and significant effect between fertilizer quality on farmer satisfaction is rejected and the working hypothesis (Ha) which states that there is a positive and significant influence between the quality of fertilizer on farmer satisfaction is accepted.
References
Adityo Laksono, 2015. Pengertian Kepuasan Pelanggan dan Faktor-Faktor yang Mempengaruhinya Menurut Para ahli.http://adityolaksono26.blogspot.com/2015/03/pengertian-kepuasan-pelanggan-dan.html. Diakses pada tanggal 10 Januari 2021.Adi Purnomo, 19 Desember 2015. Pengertian Standar SNI (Standar Nasional Indonesia) https://standarku.com/pengertian-standar-sni/. Diakses pada tanggal 6 April 2021Bayu Indra Lampiran 1 Kuisioner dan Hasil Data Respondenhttp://repository.wima.ac.id/963/7/Lampiran.pdf. Diakses pada tanggal 6April 2021Daniel Nugraha, 23 Juli 2019. Pengertian Sistem Pembayaran dan Manfaatnya https://www.paper.id/blog/tips-dan-nasihat-umkm/pengertian-sistem-pembayaran/. Diakses pada tanggal 28Januari 2021.Hestanto.Konsep Marketing Menurut Beberapa Pakar. https://www.hestanto.web.id/konsep-marketing-menurut-beberapa-pakar/#:~:text=Konsep%20pemasaran%20adalah%20suatu%20falsafah,sosial%20bagi%20kelangsungan%20hidup%20perusahaan.&text=Proses%20dalam%20pemahaman%20kebutuhan%20dan,bekerja%20dibidang%20pemasaran%20disebut%20pemasar. Diakses pada tanggal 15 April 2021.Ilmu Ekonomi ID, 2015. Pengertian Pemasaran Menurut Para Ahli Terlengkap. https://www.ilmu-ekonomi-id.com/2016/10/pengertian-pemasaran-menurut-para-ahli-terlengkap.html). Diakses pada tanggal 10 Januari 2021Kolom Info, 2018. Faktor Faktor yang Mempengaruhi Kepuasan Pelanggan Menurut Para Ahli. https://www.kolominfo.com/2018/02/faktor-faktor-yang-mempengaruhi-kepuasan-pelanggan.html. Diakses pada tanggal 28 Januari 2021Muchlisin Riadi, 2020. Kualitas Produk (Pengertian, Manfaat, Dimensi, Perspektif dan Tingkatan. https://www.kajianpustaka.com/2020/02/kualitas-produk-pengertian-manfaat-dimensi-perspektif-dan-tingkatan.html, Diaksespadatanggal 10 Januari 2021.Pusri, 2000. Pupuk Sriwidjaja Palembang. https://www.pusri.co.id/ina/produk-produk-retail/. Diakses pada tanggal 6 April 2021.Sumirat,2015.http://repository.unisba.ac.id:8080/xmlui/bitstream/handle/123456789/572/06bab2_sumirat_10090310219_skr_2015.pdf?sequence=6&isAllowed=y. Diakses pada tanggal 15 April 2021.
Unama, 2020.https://repository.unama.ac.id/55/5/BAB%20V.pdf. Diakses pada tanggal 20 Juli 101`Unpas, 2011. http://repository.unpas.ac.id/32844/4/5%29%20BAB%20II.pdf. Diakses pada tanggal 15 Januari 2021.
