MARIA RV WATTIMENA. PENGARUH BRAND EQUITYTERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MISTER BURGER PURWOREJO. Prospect : Jurnal Manajemen dan Akuntansi, [S. l.], v. 19, n. 1, p. 190–205, 2018. Disponível em: https://journal.stiera.ac.id/index.php/PROSPECT/article/view/29. Acesso em: 20 sep. 2024.